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Webinar – How Equans France develops consultative selling capabilities at scale

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Tuesday, September 29th, 2026 | 3:00pm (CET)

How Equans France Is Transforming 2,000+ Business Managers into Trusted Customer Advisors

What does it take to build consultative selling capabilities across thousands of customer-facing business managers?

Join us for an exclusive conversation with Ludivine Hernandez, Digital Learning Manager at Equans France, and discover how Equans is developing a customer-centric sales culture with immersive Avatar role-plays.

To succeed with the business strategy, Equans France requires customer-facing professionals who can uncover customer needs, ask the right questions, build trust, and create value in every interaction.

Learn how Equans France is consolidating consultative selling capabilities through a program that combines in-person and digital training with AI-powered Avatar simulations and coaching.

During this session session, you'll discover how Equans France: 

  • Builds a customer-centric sales culture across a large and diverse workforce 

  • Enables Business Managers to become trusted customer advisors

  • Combines learning, coaching, practice, and feedback to drive lasting behavior change

  • Uses AI-powered avatar simulations to create realistic practice opportunities at scale

  •  Helps learners move from knowledge acquisition to skill application 

  •  Measures success through engagement, adoption, and quantitative measurements such as behaviour observations by the manager  
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Speakers

Hernandez Ludivine - ID

Ludivine Hernandez

Digital Learning Manager at Equans France 

Ludivine Hernandez is a Digital Learning Manager at Equans France, where she supports the development of hybrid and digital learning programs for more than 30,000 employees. With over eight years of experience in professional learning and development, she is dedicated to enhancing learner engagement while integrating the most relevant educational innovations and best practices. 

 

 

Johanna Lindberg-Bert - ID

Johanna Lindberg-Bert

Global Enterprise Account Executive, CrossKnowledge 

Johanna Lindberg Bert is a Global Enterprise Account Executive and a trusted advisor to senior executives on talent development and skills transformation. With more than 25 years of experience in strategic account management, her expertise lies in building long-term partnerships and developing tailored learning solutions that address complex organizational challenges. 

At CrossKnowledge, Johanna supports multinational organizations with over 50,000 employees, helping them accelerate workforce transformation through innovative learning experiences, including AI-Avatars for long-lasting capability building.