Sailing towards success: How JCDecaux designed an award-winning learning program

Immerse yourself in an all-new level of training! 

Discover how JCDecaux, recognized by the Brandon Hall Awards 2023, designed an attention-grabbing interactive learning program that promotes the exchange of ideas in a playful nautical setting. Founded in 1960, CARREFOUR operates 12,000 points of sale in nearly 40 countries and employs 360,000 people across more than 300 professions.

The MyCrew Project at a glance:

✅ What makes MyCrew special?
JCDecaux set its sights on a bold objective – to create an engaging learning program that places learners at the center of the action. The goal: stimulate engagement, foster the sharing of ideas and knowledge and promote collaborative learning, regardless of geographical distance.

✅ An innovative approach
MyCrew offers three profiles – Sailor, Captain, Admiral – each designed to meet the specific needs of JCDecaux Academy administrators. This innovative approach immerses users in an interactive learning environment, thus creating a strong sense of ownership that encourages active participation.

✅ A lasting commitment and impact
MyCrew not only expands access to training courses, but it also standardizes training practices. The MyCrew project won a prestigious Brandon Hall Award for “Best Team Development Program” in the “Learning and Development” category in 2023.

Find out how JCDecaux’s groundbreaking learning design sparked learner engagement, resulting in a highly engaging and effective learning experience.